Third Update 6/16/08
What a day it has been for fans following the Dark Knight ARG. The viral marketing campaign took an interesting turn this morning when it was revealed that free pizzas would be distributed throughout the country, courtesy of Dominoes. Only available through the Gotham City Pizzeria website, strategic Dominoes locations were given a mystery prize pack that was to accompany the first pizza ordered online from from their store?
This prize pack (one of which we were able to get our hands on) contained a Citizens For Batman rubber bat-cowl and a note containing a clue to be shared with ‘other concerned Gotham citizens’. Once all the clues were found and pizzas delivered, fans gained access to a secret level of the Citizens For Batman web forums (hint: nycticeious/merritt).
Of course, since this game started with a text message from the Joker, it only seems fit that he should have the final say.. right?
Oh man… does he ever!
Second Update 6/13/08
The day’s Dark Knight ARG madness culminated with yet another clue. Around noon, the Joker cell phones began receiving a number of cryptic text messages that included an image and a note to “Share this piece where *any* clown can find it”.
Our cell phone received one as well, which included this image…
After a bit of research, it was determined that all the pictures received spelled out a new message.
DOMINOES COMMERCIAL 6/16
Also unveiled at mid-day were a new edition of The Gotham Times, which announces that Harvey Dent has won the election for Gotham District Attorney. The issue also included an advertisement for Gotham City Pizzeria, a new business whose website promises a “special promotion” on June 16. Closer inspection of the site reveals that it ‘powered by Dominoes Pizza’.
What could this mean? Well, the Gotham Cable News site was updated with a message saying that the latest edition of Gotham Tonight would be appearing online on Monday at noon. Fans are expecting the Dominoes commercial to be available then.
To make a little more sense of this madness, these images were slipped in our inbox. Could this be what is in store for people who place an order with Dominoes on Monday?
Update 6/13/08
The first episode of Gotham Tonight is available to Comcast customers via their On-Demand service. Not a Comcast subscriber? You’re in luck…
Want more? How about a new trailer? Not much new footage here, but there are a couple new voiceovers by the Joker. Good stuff!
Original Story - 6/9/08
Here we go again! At 11:47 AM PST we received the following text message on our Joker cell phone…
“OK clowns, are you ready for some laughs? (y/n)”
We of course replied with an emphatic YES!!!
A few minutes later came this response…
“You make me smile. Hope you’re not superstitious”
What does it mean? Where will the game go next? I think its safe to assume that whatever Mr. J has up his sleeve, it will be unveiled this Friday the 13th. You can bet that we’ll be providing step-by-step coverage here.
Also, a few other sites involved in The Dark Knight ARG have been updated…
The Gotham Election Board - Where you can register and vote for Harvey Dent!
Maiden Avenue Report - Site has been ’shut down’ pending a takeover by a ‘major media company’.
Gotham Cable News - Is live and fully functional!
Plus, we just received this email from Harvey Dent’s campaign manager…
Our Headquarters reopened and thousands of volunteers show up here every day, every night, fighting for change. Fundraising has reached incredible heights, with over 100,000 Gotham citizens contributing their hard-earned money in support of Harvey Dent’s vow to take back Gotham.
We’ve expanded our reach, opening branches in neighborhoods that haven’t seen political campaigns take them seriously for decades. And we’ve harnessed the incredible grassroots support by sending volunteers to knock on doors throughout the city. Amazingly, we will achieve our two millionth door knock sometime in between now and Election Day.
Harvey Dent has committed himself to lead the charge to take back our city, face down the criminal and corrupt and restore hope for our future.
Now, we need your help. We need to get out the vote!. And we need you to vote yourself. If you can’t make it to the polls, go to www.gothamelectionboard.com and find out how you can vote online. Working together, we will take back Gotham!
Allan Cypes
If you need to get caught up on this Alternate Reality Game, head on over to the Dark Knight ARG Wiki.
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